Person holding a rainbow flag under beams of colorful light.

San Francisco Ferry Building and skyline at night with colorful light beams and neon signage.

A person holds up a smartphone amidst colorful lights and a festive crowd at night.

A colorful performer poses under rainbow light beams on a city street at night.

Colorful beams of light stretch upward through a city street at night.

WELCOME | Pride Kick-Off Celebration

Date and Time

Friday, Jun 26, 2026

Location

Harry Bridges Plaza

Visit Website

Details

Witness the illumination of WELCOME—the world's largest Pride flag made entirely of lasers!

Kickoff Pride Weekend with Illuminate! Immediately following Drag Me Downtown at 101 California Plaza, make your way to Embarcadero Plaza where Illuminate will be lighting WELCOME, the pride-themed rainbow laser flag down, Market St. Situated beneath Big Art Loop's R-Evolution, the lasers will welcome in Pride weekend by casting a rainbow 4+ miles across San Francisco for the world to see!

The celebration will include drag shows beneath the 40ft woman, roaming performers, bubbles, guest speakers, and plenty of queer joy! Show up in full rainbow glory and WELCOME in Pride Weekend.

Image 1: Photo by @adcristal
Image 2: Photo by @adcristal
Image 3: Photo by @1drephotography
Image 4: Photo by @adcristal
Image 5: Photo by Aidan Pieper