Let’s Glow SF 2024
Let’s Glow SF, the country’s largest holiday projection event, returned to downtown San Francisco for the 2024 holiday season. This FREE holiday projection arts festival expanded to include 8 locations featuring large-scale animated light installations by 16 artists from around the world and award-winning design studios, plus projections at Annie Alley in Yerba Buena and an art installation at The Crossing at East Cut. Let's Glow SF ran from December 6 to 15, 2024 with nightly shows from 5:30 PM to 10:00 PM, and included Glow on Front: A Neon Block Party, a FREE all-ages block party on Front Street, the State’s first Entertainment Zone, on December 13, 2024. After switching on at 7 PM on Friday, December 6th, shows ran continuously from 5:30-10 PM each night.
On December 6th, a Countdown to Glow public kickoff took place at the foot of Market Street facing the Ferry Building with entertainment beginning at 5:00 PM. Opening remarks began at 6:30 PM and the light shows officially turned on at 7:00 PM. Attendees experienced the wonder of the season with exciting performances from Catalyst Arts and Circosphere, a DJ, complimentary hot chocolate from Sunset Roasters and Marley’s Treats, and scrumptious pizza available for purchase from Mozzeria. Free Let's Glow SF swag was available while supplies last.
Attendees joined Amazon, Compass Family Services, and Let's Glow SF in donating new and gently used winter coats for underserved families at Countdown to Glow on December 6th, 5:00 PM, at Embarcadero Plaza.
Local participating businesses offered special promotions, discounts, themed drinks, and bites for Let’s Glow SF attendees throughout the entire 10-night event.
Let’s Glow SF was hosted by The Downtown SF Partnership, the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District. The signature event was a part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city and was partially funded through an economic recovery grant from the San Francisco Office of Economic and Workforce Development and Office of Mayor London N. Breed.
Spread the magic of Let's Glow SF! Donate now to help bring Let's Glow SF 2024 to life!
Past Let's Glow SF Events
Look back at Let's Glow 2023 and Let's Glow 2022.
Show Locations
Map
The ACE Parking event flat rate will be $15 during the 5:30pm – 10:00pm event hours at the following locations: 100 Pine St, 225 Bush St, 455 Market St, 7 Fremont St, Post Montgomery Center (173 Sutter St). Please note that visitors must arrive before the garage closes. If visitors plan to return after hours, they can let the valet know and will be instructed to self-park and keep their keys.
Enjoy FREE transportation provided by Big Bus San Francisco on Saturday, December 7th and Saturday, December 14th! Please note that there is ONE bus making continual loops with a stop in each district. Hop on and hop off at these locations: Embarcadero (1 Market St), The East Cut (221 Main St), Yerba Buena (140 Jessie St), and the Financial District (Pine St near Davis St). For passenger safety, the bus cannot stop in front of the building locations. The viewing areas are easily walkable in 2-3 minutes from each bus stop. For route details, click here.
Featured Artists & Artwork
Participating Businesses
Show your Let's Glow SF button to enjoy special promotions, discounts, themed drinks, and bites at local participating businesses!
Featured Special:
Institute of Contemporary Art San Francisco
The newly-opened Institute of Contemporary Art (ICA SF) will be open until 9pm for Let's Glow SF on Friday, December 6th and Friday December 13th and open until 7pm on Thursday December 12. All three nights, visit ICA SF to explore three new contemporary art exhibitions, try your luck at a creative scavenger hunt, and win a glow bracelet!
Institute of Contemporary Art San Francisco
345 Montgomery St
Avotoasty: Hot Cocoa
From Thursday, 12/12 to Sunday, 12/15, warm up with hot cocoa on the 101 California Street plaza during event hours
Avotoasty
101 California St
Barcha Restaurant: Autumn Spritz Cocktail
Autumn Spritz Cocktail: Tanqueray gin, ginger, cranberry, orange, dry prosecco
Barcha
28 Fremont St
Boulevard: Special Holiday Cocktail
Come join us at Boulevard for a holiday cocktail, and enjoy the season with our lovely decor.
Boulevard
1 Mission St
Credo: S'mores Espresso Martini
S'mores Espresso Martini: Vodka, Graffeo Espresso, Mr. Black Coffee Liqueur, Amaretto, Crème de Cacao, Graham Cracker Crumble, Roasted Marshmallow
Galleria Park Hotel: Guest Room Package
Enjoy a $100 voucher for Le Parc Bistrobar, now open at Galleria Park! Must book overnight accommodation with promo code DINING to receive voucher.
Galleria Park Hotel
191 Sutter St
Harrington's Bar & Grill: Hot Mulled Cider, Irish Coffee, Eggnog, Burgers
Serving Hot Mulled Cider, Irish Coffees, and Eggnogs for $10 each and Burgers for $12.
Harrington's Bar and Grill
245 Front St
Heartwood: Hot Spiced Cider
N/A Hot Spiced Cider (Organic) $9
Hot Spiced Cider (Organic) with Cognac or Bourbon $17
Heartwood
531 Commercial St
Hed Verythai: Prix Fixe Meal Set
Prix fixe meal set including dessert homemade pudding starting from $23.95
Hed Verythai
88 Hardie Pl
Institute of Contemporary Art San Francisco: Scavenger Hunt
Open for Let's Glow SF until 9pm on Friday 12/6 and Friday 12/13. Open until 7pm on Thursday 12/12. All three nights, visit ICA SF to explore three new contemporary art exhibitions, try your luck at a creative scavenger hunt, and win a glow bracelet!
Institute of Contemporary Art San Francisco
345 Montgomery St
Irish Times: Special Cocktails Discount
Glow Celtic Coffee: Teelings Irish Whiskey, Coffee, Cream
Hypnotic Martini: Hypnotic Liqueur, Titos Vodka, Pineapple Juice
Glow Hot Toddy: Teelings Irish Whiskey, Lemon Cloves, Sugar
Irish Times
500 Sacramento St
Lao Table: Beauty Queen Glow Cocktail
Beauty Queen Glow Cocktail: Aperol, Lime, Prosecco, "Queen Glow Beauty Collagen Plus" $15
Lao Table
149 2nd St
Monte's Bar at Omni San Francisco: Community Splash Cocktail
"Community Splash" Cocktail: #3 Gin, Cranberry Spiced Syrup, Seltzer and Lime
Fundraising cocktail in partnership with The Hotel Council of San Francisco and Edrington to raise money for The YMCA of Greater of San Francisco.
$20 per drink, in which $5 of each sold will go the YMCA
Monte’s Restaurant and Bar
500 California St
Novela: 15% Discount
Mention "Let's Glow" for 15% off the house cocktails during Let's Glow SF shows (December 6 - 15 | 5:30pm - 10:00pm)
Novela
662 Mission St
One Market Restaurant: 10% Discount
Mention "Let's Glow" for 10% off food and beverage (excluding Happy Hour)
One Market Restaurant
1 Market St
Orafo at Four Seasons Embarcadero: Caffè di Bourbon Cocktail
Caffè di Bourbon Cocktail: Eggnog, Bourbon, Cold Brew, Gingerbread
Orafo
222 Sansome St
Osha Thai Embarcadero: OH MY GLOW Specialty Cocktail
OH MY GLOW Cocktail: Hornitos 100% Agave, Aperol, Queen Glow Collagen, Pomegranate, Lime, Prosecco
Osha Thai Embarcadero
4 Embarcadero Ctr
Ozumo: Bring in an unwrapped toy to benefit the SFFD Toy Drive for a specialty cocktail
Bring in an unwrapped toy to benefit the SFFD Toy Drive for a specialty cocktail.
Ozumo
161 Steuart St
PABU Izakaya: Holiday Spice-y Roll and Fuyu Cocktail
Holiday Spice-y Roll: lobster, tempura shrimp, avocado, tobiko, wasabi tobiko, spicy mayo for $30
Fuyu Cocktail: Iwai tradition japanese whisky, gran classico, kings ginger licor, orange-spiced tea for $18
PABU Izakaya
101 California St
Per Diem (Financial District): Winter Refresher Cocktail & Meatballs
"Winter Refresher Cocktail" and rustic meatballs appetizers for $25
Per Diem (Financial District)
43 Sutter St
Per Diem (Transit Center): Winter Refresher Cocktail & Meatballs
"Winter Refresher Cocktail" and rustic meatballs appetizers for $25
Per Diem (Transit Center)
41 Minna St
Perbacco: Splendore Cocktail
Splendore Cocktail: Botanivore Gin, Strega, and Carpano Antica Formula
Perbacco
230 California St
Pied Piper: Glow-Tini Cocktail & 50% Discount on Hot Beverages
Glow-Tini Cocktail: Ketel One Grapefruit Rose Vodka, St. Germain Elderflower Liquor, Grapefruit Juice, Fee Brother's Grapefruit Bitters
Also, enjoy 50% discount on hot beverages throughout the hotel
Pied Piper
2 New Montgomery St
Royal Exchange: $10 Special Cocktails
Bourbon Egg Nog: Evan Williams Bourbon
Baileys Coffee: Baileys, Tullamore Dew Irish Whiskey
As always, Royal Exchange has 40 draft beers on tap.
Royal Exchange
301 Sacramento St
Sam's Grill: SF Glow Manhattan and 10% Discount
$10 SF Glow Manhattan and 10% Off Dinner
Sam's Grill & Seafood Restaurant
374 Bush St
Schroeder's: Maitake Mushroom Flatbread Beer Combo
Enjoy Schroeder's new Maitake Mushroom Flatbread combo with a .5L beer for only $24
Schroeder's
240 Front St
Southside Spirit House: 10% Discount
Anyone who mentions "Let's Glow" will get a 10% discount to the entire bill. One discount per tab.
Southside Spirit House
575 Howard St
Terrene at 1 Hotel San Francisco: Aurora Borealis Specialty Cocktail
"Aurora Borealis" Specialty Cocktail ($20): Mayenda Tequila Blanco, Kumquat, Clarified Lime, Sustainable Oleo Agave, Butterfly Pea & Chili Arbol Ice
Terrene
8 Mission St
The Grove: Seasonal Cocktail
Full bar with seasonal cocktails, coffee & warm drinks. Friendly service, dinner, pies & cakes until 10pm! Live music 6-9pm on 12/12/24
The Grove
690 Mission St
The Harlequin: Let It Glow Cocktail
Let It Glow Cocktail: Poema Cava, Giffard Crème de Cassis, and Housemade Lemon Sorbet for $15
The Harlequin
68 4th St
The Lark Bar: Hot and Cold Beverages
Outdoor mobile cocktail bars on offer with hot and cold drinks. There will also be food pop-up partners, as well as hot chocolate drinks for all ages with a complimentary glowing wristband with each cup.
The Lark Bar
685 Market St
The Palace Hotel San Francisco: Glow-Tini Cocktail and 50% off Hot Beverages
Glow-Tini Specialty Cocktail: Ketel One Grapefruit Rose Vodka, St. Germain Elderflower Liquor, Grapefruit Juice, Fee Brother’s Grapefruit Bitters
Also 50% off of our Hot Beverages during the event duration.
The Palace Hotel San Francisco
2 New Montgomery St
The Press Club: Reindeer Margarita and Brioche Bread Pudding
Reindeer Margarita for $18
Brioche Bread Pudding: Chocolate, Bourbon Pecan Sauce for $14
The Press Club
20 Yerba Buena Ln
The St. Regis Bar: Martini and Fries
Enjoy a meticulously crafted Martini accompanied by perfectly crisp fries.
The St. Regis Bar
125 3rd St
The Third Floor Restaurant and Lounge: Free Appetizer with Main Entree Order
Enjoy one free appetizer (valued no greater than $20) for every main entree ordered. Valid only for Lunch and Dinner Service
The Third Floor at The Jay Hotel
433 Clay St
News
Sponsors
Thank you to our Let's Glow SF 2024 Sponsors.
2024 Sponsorship Opportunities
Presenting Sponsor, Amazon
Gold Sponsor, JPMorganChase
Projection Sponsor, Panasonic Connect
Produced & Funded in Partnership with Downtown SF Partnership & A3 Visual
Community Collaboration Partners
Building Sponsors
Content Sponsors
Friends of Downtown Premium Sponsor
Additional Sponsors
Media Kit
Get involved as a sponsor.