Jeff Dobrow
Social Media
About the Artist
Jeff Dobrow (aka Doc Jim), is a Creative Director and technology-based Visual Artist based out of the Shenandoah Valley of Virginia, US. exploring the evolving, fluid relationship between technology, art, and process to produce interactive, immersive, and involving experiences.
Creating thoughtful, interpretive pieces and engaging experiences in the Public, Themed Entertainment, Heritage, and Preservation spaces provides a wonderful opportunity to reach the public, reignite imagination, and renew curiosity! Leveraging artistic intent with thoughtful messaging can be a gift! Jeff strives to create aesthetically engaging and impactful touchpoints between people and technology; experiences that are engaging, beautiful, and thought-provoking.
Jeff is currently working in diverse technology-based mediums including immersive/interactive installations, projection mapping, and live mixing/performance art. Education, sharing, and empowerment are large components of the work and he embraces opportunities to share and teach others.
In a past life, Jeff was a Creative Director in the global advertising/motion design space producing broadcast branding & commercial spots globally. He’s observed the industry's decades of ebbs, flows and change. Zork to The Attik,...the fall of the behemoths and the rise of the boutiques….to wherever we are now.
With early origins in immersive/interactive experiences and GFX programming, Jeff is ridiculously passionate about related emerging technologies and their abilities to inspire curiosity and joy. GPU-based real time applications are of specific interest!
About the Work
{ glacial }
Crystalline reflection and refraction, shimmery glimpses of all things, frozen in time and state
until spring’s release. { glacial } reveals moments, energies, and inspired manifestations
through kaleidoscopic crystalline forms, snowy interpretations, and unexpected revelations.
The piece explores transformation, layering memory, movement, and perception into a series
of ephemeral visual experiences.
Since 1898, the Ferry Building has grown, evolved, and shifted in form and function, culmi-
nating in its restoration as a landmark of the waterfront. Its historic architecture will act as a
living canvas, working in collaboration with this piece to bring forward imaginative and con-
templative winter visions.
{ glacial } is an approximately 3+ minute projection-mapped artwork that responds to the
architectural language and layered past of the Ferry Building. The visuals will unfold in harmony with an original electronic composition, TBD, by French producer CloZee.