Safer Streets, Brigher Commutes
Market Street Safe Corridor Program
The Market Street Safe Corridor Program is a hands-on, highly visible effort to ensure San Francisco’s central thoroughfare is safe, clean, and welcoming for everyone. Whether you’re a commuter, resident, or first-time visitor, Market Street is often your first impression of downtown; we're here to ensure that experience is more consistent and supported every step of the way.
Led by the Downtown San Francisco Partnership, the program builds on a successful pilot that deployed trained, uniformed ambassadors at key BART entrances during peak commute hours. In its expanded form, the program continues this proven model, deploying ambassadors at key transit sites to assist riders and visitors with directions, offer a visible and friendly presence, and help address street-level issues before they escalate.
What makes this program effective is the collaborative force behind it. As a true public-private partnership, the Market Street Safe Corridor Program brings together a network of public agencies, community organizations, and private-sector leaders to manage the complexities of our downtown thoroughfare in real time.
Private-Sector Investment:
SF Downtown Development Corporation
Pilot Program Support: Amazon, Google, Visa
Public Safety Partners:
SFPD, BART Police, SF Sheriff's Office, SFFD
City Leadership:
The Mayor's Office, Department of Emergency Management
Community Partners:
Union Square Alliance
Yerba Buena Partnership
Project Timeline
The Market Street Safe Corridor Program has moved quickly from pilot to proven model—building momentum at each stage:
- JULY 28 – SEPT 5, 2025
Program launches at Embarcadero Station, introducing ambassadors and coordinated operations - SEPT 8 – OCT 24, 2025
Expansion to Montgomery Station, increasing reach and testing scalability - SEPT – OCT 2025
Rider feedback and community input collected to refine model - OCT – DEC 2025
Program extended through funding from the San Francisco Downtown Development Corporation (DDC) - APR 1, 2026
Expansion launched to Powell Street BART, extending the Safe Corridor model to one of downtown's busiest transit hubs
Pilot Program Impact
In just a few short months, the pilot program delivered measurable results, including faster emergency response times and fewer 911 calls. Just as important as the numbers is how people feel. Riders consistently report a stronger sense of safety in and around stations where ambassadors are present and overwhelming support for the continuation of the program. It’s a clear signal: when there’s a consistent, human presence on the street, it changes the experience of downtown in a meaningful way.
70,000+
53%
1,900+
400+
"Our transit stations are essential arteries that keep Downtown thriving, making it all the more meaningful to see a program we helped launch with overwhelming success expand Downtown."
Robbie Silver
President & CEO,
Downtown SF Partnership
Project Partners
The Market Street Safe Corridor Program is a true public-private partnership led by the Downtown SF Partnership with investment from the San Francisco Downtown Development Corporation, Amazon, Google, and Visa. This coordinated effort combines city leadership from the Mayor’s Office and the Department of Emergency Management, public safety partnership from SFPD, BART Police, SFFD, the Sheriff’s Office, and community-based partners like Union Square Alliance and Yerba Buena Partnership.
Get In Touch
Rich Mongarro
Chief Operating Officer
rich@downtownsf.org
Ricky Matthews
Operations Coordinator
ricky@downtownsf.org