Jeff Dobrow
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About the Artist
Creating thoughtful, interpretive pieces and engaging experiences in the Public, Themed Entertainment, Heritage, and Preservation spaces provides a wonderful opportunity to reach the public, reignite imagination, and renew curiosity! Leveraging artistic intent with thoughtful messaging can be a gift! Jeff strives to create aesthetically engaging and impactful touchpoints between people and technology; experiences that are engaging, beautiful, and thought-provoking.
Jeff is currently working in diverse technology-based mediums including immersive/interactive installations, projection mapping, and live mixing/performance art. Education, sharing, and empowerment are large components of the work and he embraces opportunities to share and teach others.
In a past life, Jeff was a Creative Director in the global advertising/motion design space producing broadcast branding & commercial spots globally. He’s observed the industry's decades of ebbs, flows and change. Zork to The Attik,...the fall of the behemoths and the rise of the boutiques….to wherever we are now.
With early origins in immersive/interactive experiences and GFX programming, Jeff is ridiculously passionate about related emerging technologies and their abilities to inspire curiosity and joy. GPU-based real time applications are of specific interest!
About the Work
"Crystallofolia"
Winter brings a time of calm reflection. A period given to stillness, harboring change and beauty only found in unique manifestations brought by nature's touch. A dance of curiosity and exploration embraces the Pacific Coast Stock Exchange building, giving us a unique and unexpected perspective into winter's delicate and moving creations as we are led to Spring.
Crystallofolia illustrates Winter’s relationship with the ‘unexpected moments of unique and natural change’ Spring ignites. The Pacific Coast Stock Exchange architecture transforms, evolves and partners in this energy through playful, graceful and dramatic incarnations of dance, nature in transition, and visual interpretations of overlooked beauty.
Crystallofolia is an animated art piece created to work exclusively and intimately with the Pacific Coast Stock Exchange building’s architecture and is approximately 2:45-3:00 minutes in duration. The piece embraces "Visions" by CloZee as its sonic partner.