We lead the way in building a thriving downtown where business gets done, people feel welcome, come to explore, and make memories.
We’re a nonprofit community benefit district working to enhance the downtown core, the traditional Financial District and historic Jackson Square through public/private partnerships, placemaking, activating the public realm, clean and safe operations, marketing support and more.
Downtown San Francisco is The City's economic powerhouse and historic core, continually redefining what makes our city vibrant, resilient, and welcoming.
Collaborative -- We harness the power of partners; the most enduring innovative and nuanced solutions are when partners work together, building long-term solutions around a common goal.
Entrepreneurial -- Our spirit and a way of doing things that leans into being nimble, pivoting quickly, and taking calculated risks to advance or defend innovative ideas.
Impactful -- We're strategic and thoughtful in our work and leverage opportunities that amplify our work and lead to substantive changes for the District.
Curiosity -- We know what's authentic and distinctive about our downtown and we celebrate it.
About Financial District of San Francisco
The Financial District of San Francisco was the City’s first commercial district, and is one of the largest and oldest financial districts in the Western United States. A quilt of architectural artifacts, styles and structures, FiDi has a history of maritime trade, finance, shipping, law, and world class shopping and fine dining. The district employs over 220,000 office workers. Situated next to the San Francisco Bay, FiDi defines a section of the City’s edge with key landmarks like the famous Transamerica Building making the city’s skyline one of the most recognizable by many visitors from around the world.
About Jackson Square
Jackson Square has a history with an edgy past, known as the Barbary Coast --- once home to brothels, bars and gambling dens during the height of the Gold Rush era. Largely established in the mid-1800s, the neighborhood was built along the original eastern shoreline of the city. Jackson Square was the first central business district of early San Francisco. Today, the neighborhood offers alleys with historic low-rise brick buildings lining the street, and is home to unique boutiques, art and antique galleries, architectural offices and interior designers.