Marketing & Events

Every year throughout the month of June, DSFP hosts a series of fierce, free pop-up drag shows at venues across downtown SF. This sequin-studded series not only promotes local businesses and raises money for SF-based LGBTQ+ nonprofits, but also serves as an important reminder that downtown is a welcoming space for all.

Our annual Bavarian-inspired block party transforms the Front Street Entertainment Zone into a high-energy hub, driving significant foot traffic and economic activity to the heart of downtown. Beyond the live music, classic beer hall games, and community contests, this event serves as a powerful anchor for our district, showcasing the vibrant, premier cultural destination we are building year-round.

As the nation’s largest holiday projection arts festival, this event is a testament to the power of public art. Every December, DSFP turns iconic architecture into illuminated canvases, establishing downtown as a premier winter destination. With over 245,000 attendees and $26 million in local impact to date, the festival serves as a powerful engine for downtown’s ongoing revitalization.

Honoring our city’s identity as the 'Paris of the West,' this annual celebration turns the historic Belden corridor into an immersive French escape. Beyond the festive atmosphere, mischievous mimes, and classic charm, the event acts as an economic catalyst, driving foot traffic to our local restaurants and fueling the ongoing success of downtown’s vibrant dining scene.

The Front Street Entertainment Zone is the place to be for St. Patrick's Day! This annual block party transforms the street into an open-air celebration complete with live music, classic Irish entertainment, and festive fare, highlighting the best of the local restaurants and businesses that anchor the district.

Each year, we gather to showcase the progress of downtown’s economic recovery and our future-focused initiatives. Through expert discussions on urban placemaking and public-private partnerships, we explore the ideas shaping our city—culminating in our annual Achievement Awards, where we honor the leaders and organizations turning that vision into reality.

Ditch the desk and hit the streets! This annual afterwork block party transforms the Front Street Entertainment Zone into San Francisco's favorite summer hangout, featuring local musicians,sports watch parties on the outdoor big screen, and street games like beer pong, giant Jenga, and more. It's the ultimate SF-style kick-off to the weekend.