Marketing & Events

We’re committed to telling the story of Downtown San Francisco.

Downtown is the historic heart and economic core of San Francisco. Through strategic marketing and vibrant events, we work to promote the businesses, restaurants, and institutions that make our district a premier cultural destination. With a combined reach of over 3 million annually across Downtown SF Partnership's website, social media platforms, and email campaigns, we make it easy and accessible for visitors and residents to discover everything downtown San Francisco has to offer.

Marketing Services

Signature Events & Programming

Beyond our routine programming, the Downtown SF Partnership hosts large-scale signature events throughout the year designed to drive economic vitality for our businesses, showcase downtown as a cultural hub, and provide accessible opportunities for people to explore our city. Because in a place with such a rich history, there's always something new to discover.

Drag Me Downtown

Every year throughout the month of June, Downtown SF Partnership hosts a series of fierce, free pop-up drag shows at venues across downtown San Francisco. This sequin-studded series not only promotes local businesses and raises money for local LGBTQ+ nonprofits, but also serves as an important reminder that downtown SF is a welcoming space for all.

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Oktoberfest on Front

Lets Glow SF

The Downtown SF Partnership’s premier winter event holds the title of the largest holiday projection mapping event in the US! Let’s Glow SF uses cutting-edge technology to bring the facades of iconic district buildings to life each year in early December. Through music, art and animation, this event continues to aid in revitalizing the area post-pandemic, drawing excited crowds to the Financial District during the holiday season.

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Bastille on Belden

Oui, oui, c’est magnifique! This annual event celebrates French independence each year on the quaint, restaurant-lined Belden Place. Bastille on Belden offers up French-themed fun in the Financial District, complete with free berets. The classic accordion music of Vintage Jukebox, festive decor, Bastille Day promotions served by the restaurants of Belden Place, and a charming mime performer remind attendees why San Francisco was once called the Paris of the West.

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St. Pat’s on Front

State of Downtown