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Downtown Gateway Design

Designed by SITELAB urban studio, The Downtown Gateway offers an opportunity to capture abundant foot traffic coming from the Ferry Building and Market Street transit portals to create destination and a sense of place highlighting the California Street Cable Car Line and lead pedestrians to nearby greater downtown points of interest and nearby walkable neighborhoods such as Chinatown and North Beach. The Partnership will begin installations of physical improvements in fiscal year 2024-2025.

Rendering of Instagrammable Photo Opportunity

Phase 1 & 2 Proposed Physical Improvements

  • Photo Opps
    • Install a custom "Instagrammable" photo opportunity and tiered seating highlighting the cable car stop.
  • Social Living Room
    • Design a "social living room" with whimsical modular seating and plantings, wayfinding and signage.

Fundraising Investments Are Needed For Future Phased Improvements

  • Rotating Art & Sculptures
  • Decorative Wall Art
  • A Large Over The Street Welcoming Gateway Sign
  • Artistic Crosswalks

Partners & Sponsors

San Francisco OEWD, San Francisco Planning, SFMTA