Let’s Glow SF, the country’s largest holiday projection event, will return to downtown San Francisco for the 2024 holiday season. From December 6th through 15th, this FREE outdoor holiday event will use high-tech projectors and lasers to showcase whimsical, large-scale pieces of animated art across the facade of seven iconic SF buildings from 5:30-10:00 PM nightly (shows begin at 7 PM on the first evening of the event). 

This year's festival will kick off with the Countdown to Glow, which will be held on December 6th from 5:00-7:00 PM at the foot of Market Street facing the Ferry Building. The Downtown SF Partnership will be joined by A3 Visual, Presenting Sponsor Amazon, Let’s Glow SF artists and more to countdown the start of the 10-night activation. Experience the wonder of the season with exciting performers from Catalyst Arts and Circosphere, a DJ, complimentary hot chocolate from Sunset Roasters and Marley’s Treats, and scrumptious pizza available for purchase from Mozzeria. Plus, FREE Let's Glow SF swag will be available while supplies last. Entertainment will begin at 5:00 PM and opening remarks will begin at 6:30 PM with the light shows officially switching on at 7:00 PM. 

Let’s Glow SF is hosted by The Downtown SF Partnership, the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District. The signature event is part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city and is partially funded through an economic recovery grant from the San Francisco Office of Economic and Workforce Development and Office of Mayor London N. Breed.

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Spread the magic of Let's Glow SF! Donate now to help bring Let's Glow SF 2024 to life!

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Past Let's Glow SF Events

Look back at Let's Glow 2023 and Let's Glow 2022.